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Local SEO & Google Business Profile

Dominate local search for the specific area your customers are in, not just the country in general.

SEO Analytics & Monthly Reporting

Local SEO is often treated as a simpler version of regular SEO. It is not. The ranking factors that determine whether you appear in the local pack, Google Maps results and localised organic results are distinct enough that sites can rank well nationally while being largely invisible in their own city. We have seen it many times.

The Google Business Profile is the most important technical asset for local visibility. Claimed, verified, consistently maintained and signal-rich GBP profiles consistently outperform those that are neglected or set up once and left. We handle the full setup or audit, continuous optimisation, Q&A management, photo guidance and category strategy.

Local citation building means ensuring your name, address and phone number appear accurately and consistently across the directories and data aggregators Google uses to verify local businesses. Inconsistencies kill local authority. We build citations in the directories that matter for your industry and geography, not bulk submissions to irrelevant sites.

WHAT IS INCLUDED

Google Business Profile setup or full audit
Category optimisation and attribute management
Citation audit and cleanup
Citation building (Italian and EU directories)
Local keyword research and competitor analysis
On-page localisation for target service areas
Review strategy guidance
Local rank tracking report (monthly)
Delivery within 4 weeks

DELIVERY

Local SEO projects run 4 weeks for initial setup and optimisation. Ongoing management is available monthly.

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