Content Strategy & SEO Writing
Keyword research and content planning that targets what your customers are searching for, not what you assume they search for.
Most SEO content fails because it is created for search engines and not for people, or for people and not for search engines. The goal is to do both at once: answer real questions comprehensively, in a format that earns rankings and actually gets read. That requires proper keyword research, solid topic cluster structure and content that is genuinely more useful than what is already ranking.
Our content strategy work starts with intent mapping. Not just what keywords to target, but why people are searching them, what they want to find, and what action they want to take after finding it. Commercial, informational, navigational and transactional searches require fundamentally different content approaches, and treating them the same is a common cause of low conversion despite reasonable traffic.
We write SEO content in both Italian and English, and we handle keyword research, page outlines, full copywriting or editing of drafts your team has written. Whichever combination you need.
WHAT IS INCLUDED
DELIVERY
Content strategy documents deliver in 3 to 4 weeks. Copywriting timelines depend on volume agreed.