E-commerce SEO
Product visibility, category architecture and technical SEO for online shops that need to rank and convert.
E-commerce SEO has specific challenges that do not apply to most other sites. Product pages with near-identical content, faceted navigation that generates thousands of URL variations, out-of-stock pages, seasonal products, user-generated content and the need to balance category page rankings against individual product rankings all create problems that require specific solutions.
We start with an architecture review: how products and categories are organised, how crawl budget is being spent, which faceted navigation combinations should be indexed or blocked, and how the URL structure can be improved without destroying existing link equity. Getting this right early prevents much more expensive problems later.
Product page optimisation goes beyond putting target keywords in titles. It means ensuring unique, useful descriptions at scale, structured data for rich snippets, optimised image alt text, appropriate internal linking from category pages, and schema markup for price, availability and reviews. For sites with large catalogues, we develop templating strategies that allow for consistent on-page quality without writing every description from scratch.
WHAT IS INCLUDED
DELIVERY
The initial architecture and strategy phase delivers in 3 weeks. Implementation timelines depend on catalogue size and technical access.